Amigdala / Independent research
LIMB.0
What does it feel like to be interpreted by a machine?
AI & human interaction
AMIGDALA / LAB
R&D for experiences.
Ideas people can try.
Applied R&D for AI experiences and experimental marketing. We work with companies to explore new ways for people to interact with their products and ideas, through experiments they can put in front of an audience.
Discuss an experimentSee the work01 / SELECTED FIELDWORK
See what an interaction can do.
From Toyota's gesture-controlled product launch to Netflix's connected fan journeys, the work shows how an idea becomes an interaction. Explore client projects alongside our independent experiments.
12 studies
Sorgenia / Piano B
Your Love Energy
How can one person's response become a shared experience?
AI & human interaction
ENI · Focus Live
Echoes of Intelligence
Where does supercomputing enter your world?
AI & human interaction
Netflix / DUDE
Squid Game Season 2
How do you connect a city-wide game with an exclusive overnight experience?
Interfaces & participation
Skyway Monte Bianco
Hangar 2173
How do you turn engineering heritage into a visitor journey?
Spaces & exploration
Oleificio Zucchi / The Big Now
Interactive Corridor
What could a visitor discover on the way through?
Spaces & exploration
Netflix
Black Future Social Club
What happens when social status becomes the price of participation?
Interfaces & participation
Toyota / Superegg
C-HR Urban Flow
How can guests help create the product launch?
Interfaces & participation
Netflix / Dude
Insert Due Spicci, Zerocalcare × Netflix
How can a narrative world invite collective participation?
Interfaces & participation
02 / THE APPROACH
Build around a question that matters.
Define the question.
Start with your audience and the question you need to answer. Agree what to explore and what you need to learn before committing to a larger project.
Build for interaction.
Design and engineering work together on a focused experiment. Put it into a setting where people can interact with it and give you something concrete to respond to.
Decide what comes next.
Review what the experiment reveals against the question you started with. Decide what deserves development, what needs to change and whether to take it further.
03 / BUILD WITH US
What would you like to put to the test?
Start with your audience.
Bring a product people need to try, a difficult subject or a space that could invite participation. We will help frame an experiment around your audience and the change you want to explore.
Discuss an experimentDevelop it with us.
As a design partner, your company can help shape an experiment around a real setting and the people who will use it. We agree the scope, each partner's contribution and the terms together before work begins.
The first step is a conversation about your challenge. Together, we can assess whether to explore it through an existing research direction or a new experiment.