Skyway Monte Bianco
Hangar 2173
How do you turn engineering heritage into a visitor journey?
Spaces & exploration
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Permanent brand environment / Oleificio Zucchi / The Big Now
Interactive Corridor
A passage becomes a reason to stop.
At Oleificio Zucchi, a corridor between two buildings became an introduction to the company. Amigdala developed interactive content and sensor-driven experiences along the route, bringing the story of oil and blending into the space.
01 / THE CHALLENGE
What could a visitor discover on the way through?
02 / THE EXPERIENCE
The corridor unfolds through thematic areas connecting the historic and modern buildings. Presence and proximity sensors activate content; Kinect-based experiences, quizzes and challenges invite visitors to explore how seed and olive oils are produced and what gives them their qualities. The route introduces the company's history, production processes and sustainability practices through activities visitors can take part in.
03 / DESIGN & TECHNOLOGY
We developed the interactive layer around the agency's multimedia-corridor concept. Sensors, displays and content were designed to work along a route between the historic and modern complexes. The approach uses space already part of a visit to introduce the company through a sequence of encounters.
04 / IMPACT
A connecting corridor became part of the visitor experience.
A passage between the two buildings gained a role in introducing Oleificio Zucchi. Interactive content gave guests access to the company's history and production along a route they were already taking. The installation put an existing space to work as a place for discovering the business.
05 / YOUR NEXT EXPERIMENT
Give an overlooked space a role in how visitors understand your company.
Discuss an experimentCREDITS & FURTHER READING
Interactive experience: Amigdala team, for Oleificio Zucchi 1810 with The Big Now, later part of dentsu. Original project film: Amigdala.
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