Museum experience / Skyway Monte Bianco

Hangar 2173

The ascent has a story of its own.

The winning 2017 museum concept for Skyway Monte Bianco explored how visitors could encounter the cableway's engineering heritage. The proposal connected exhibition storytelling with interactive and sensory ways to explore its history.

A dark museum room with a large Alpine landscape projection and a row of wooden seats.

01 / THE CHALLENGE

How do you turn engineering heritage into a visitor journey?

02 / THE EXPERIENCE

The concept approached the cableway's story through the visitor's movement in the space, bringing historic objects and interactive ideas into a shared narrative. At today's Hangar 2173, visitors can explore the cableway's history and a restored cabin. The museum photographs provide context for the place behind the original proposal.

03 / DESIGN & TECHNOLOGY

The team's proposal won Skyway's 2017 ideas competition for the museum space at Pavillon du Mont Fréty. It proposed an interactive exhibition that would connect engineering and mountain history with the visitor's ascent. The project shown here is the competition concept; the museum photographs show today's Hangar 2173.

A restored red cable car cabin overlooking the Alps inside Hangar 2173. Photo: Giulia Sarno.

An interactive cable car model with a control console and Alpine landscape. Photo: Giulia Sarno.

04 / IMPACT

First place in the 2017 museum concept competition.

The team's proposal won first place in Skyway Monte Bianco's ideas competition for the museum at Pavillon du Mont Fréty. The selected concept connected the cableway's engineering heritage with an interactive visitor journey. This recognition applies to the competition proposal; photographs in this case show today's museum.

05 / YOUR NEXT EXPERIMENT

Use your organisation's history as material for a visitor experience.

Discuss an experiment

CREDITS & FURTHER READING

Winning 2017 concept-competition team: Nima Gazestani, Samuele Franzini, Gianluca Giordano, Federica Beltrami and Claudia D'Alonzo / Souldesigner. Client: Skyway Monte Bianco. Photographs of today's museum: Riccardo Bianchi and Giulia Sarno.

Hangar 2173

How do you turn engineering heritage into a visitor journey?

First place in the 2017 museum concept competition.

Use your organisation's history as material for a visitor experience.

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