Amigdala / Independent research
LIMB.0
What does it feel like to be interpreted by a machine?
AI & human interaction
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Product experience / Dyson
Air Emotions
The product trial becomes the interface.
For Dyson Airwrap and Gruppo Roncaglia, Amigdala developed a mirror application that responds during a styling session. Facial-expression analysis feeds a live visualisation and a photograph the guest can keep.
01 / THE CHALLENGE
How can the mirror become part of trying the product?
02 / THE EXPERIENCE
As the guest tries Dyson Airwrap, a webcam captures facial expressions and the application displays the resulting data on the mirror. The guest sees the response during the session. A photograph combines the person and the visualisation into a personal takeaway from the trial.
03 / DESIGN & TECHNOLOGY
We designed and developed the AirEmotions application, integrating MorphCast facial analysis with the mirror interface and photo capture. The response appears where the guest is already looking, keeping the interaction within the product trial. The system uses estimates of facial expressions as input to the experience.
04 / IMPACT
The product trial continued in a personal takeaway.
Guests could see a visual response while trying Airwrap and leave with a photograph combining their portrait and the session's visualisation. For Dyson and Gruppo Roncaglia, the application connected the in-person trial with an output specific to each participant. The session and its takeaway were delivered through the same application.
05 / YOUR NEXT EXPERIMENT
Make a product trial something people can interact with and take away.
Discuss an experimentCREDITS & FURTHER READING
Application design and development: Amigdala, for Gruppo Roncaglia and Dyson. Facial-analysis technology: MorphCast. Project film: Gruppo Roncaglia.
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