Amigdala / Independent research
LIMB.0
What does it feel like to be interpreted by a machine?
AI & human interaction
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AI-powered participation / Sky
Gomorra Le Origini
Choose your scene. Become a character in it.
For Sky Italia's Gomorra Le Origini activation, Amigdala built the generative AI pipeline that placed visitors inside the series' world. Four 1970s settings and selectable actions turned a live portrait into a personalised scene, shown on the installation's screen and returned as a photograph.
01 / THE CHALLENGE
What if the audience could step into the story?
02 / THE EXPERIENCE
Inside the television-shaped installation, visitors choose one of four 1970s settings and one of three actions for that setting on a touchscreen. A portrait is captured live and composed into the selected scene. The system generates a personalised frame in seconds, shows it on a large screen and returns a photograph to the visitor. The settings include Bar America, a card-game room, a square with a phone booth and a rain-soaked street.
03 / DESIGN & TECHNOLOGY
We built the generative AI pipeline end-to-end in-house for Sky Italia. Prompt architecture, a reference library and model tuning kept the results consistent with the series' characters, atmosphere and 1970s visual language. The technical task was to produce a recognisable scene for each visitor while preserving that art direction throughout a live activation. Sky owned the brand and creative direction; Amigdala delivered the generative engine.
04 / IMPACT
A personalised scene, produced during a live activation.
The delivered system connected a visitor's portrait and scene choices with an AI-generated photograph for the screen and a personal takeaway. Amigdala's project record also describes the visitor-generated frames becoming material for Sky's social rollout. The installation brought a controlled generative workflow into a public brand experience, with visual consistency as a practical production requirement.
05 / YOUR NEXT EXPERIMENT
Let an audience enter your story through a personal contribution.
Discuss an experimentCREDITS & FURTHER READING
Generative AI pipeline built in-house by Amigdala for Sky Italia. Brand and creative direction: Sky. Cover: original project photograph of the realised installation in Piazza Gae Aulenti, Milan. Gallery: workshop photograph from the project production archive and official Sky / NOW event announcement.
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