Insert Due Spicci, Zerocalcare × Netflix

01 / THE CHALLENGE

How can a narrative world invite collective participation?

02 / THE EXPERIENCE

At Rome's Circo Massimo, fans played an original pixel-art arcade game set in Zerocalcare's Rome. The same game ran on physical cabinets, the audience's phones and the public website insertduespicci.it. Individual scores fed one collective counter: reaching one billion points unlocked a preview of the first three episodes of Due Spicci. People outside the venue could also contribute online, with the game remaining available through the series' release on 27 May 2026.

03 / DESIGN & TECHNOLOGY

Amigdala led the technical strategy, system architecture, sizing, cloud backend and integration of the live experience. We prototyped and tested the backend under simulated load, alongside the Raspberry-based cabinet units and arcade controllers. The cloud architecture was designed for spikes of up to two million concurrent users: a capacity target, not a reported audience figure. It accounted for variable mobile-network latency, load balancing, redundancy and graceful degradation. Dinobros built the original game under Amigdala's technical coordination; DUDE led creative direction, campaign and event production. We also delivered a TikTok AR filter in Effect House, published on Netflix Italia's profile to extend the campaign beyond the event.