The launch event of the second season of Stranger Things was held in Milan at the East End Studios, transformed for the occasion in the town of Hawkins. The scenic structure provided an arena for four competing teams in this visual marathon.
For the launch of Squid Game Season 2, Netflix collaborated with the creative agency DUDE, which further partnered with Amigdala to bring a unique and immersive digital experience to Lucca Comics & Games 2024. This collaborative effort aimed to captivate Italian audiences by transforming the environment into a space where the game feels real. The experience featured challenges inspired by the series and provided exclusive access to a Squid Game Night held in a specially designed dormitory, amplifying the excitement around the season's premiere.
Engaging Audiences with Innovative Technology: The "3 Body Problem" Launch Campaign
For the Italian launch of the Glass Onion Knives Out movie, Dude organized the event for Netflix in Milan. We curated and developed two custom digital experiences specific for the event. The two digital experience was placed in two areas of the escaping room path that was designed for the event.
Passers-by could go back in time in Milan's Piazza Tre Torri for three days and see themselves younger, as Ryan Reynolds does in the Netflix movie 'The Adam Project.'
For the launch of the third series of Narcos, we created the technological infrastructure that made possible a real-time manhunt on the streets of Lucca, using Instagram.
On the occasion of the debut of the second season of Stranger Things, Netflix Italia organized a special event for all the fans of the acclaimed TV series: a nine-episode ride to watch the adventures of Hawkins's boys.
For the italian launch of the fourth season of Black Mirror, the cult series that talks about new technologies and its impact to the people, Netflix Italia thought a really social and human experiment.
Amidst online harassment, Amigdala and Publicis collaborated on an interactive installation for the launch of "Luna Nera." Shedding light on the ongoing witch-hunt faced by women, the installation used a powerful visual metaphor to inspire viewers to take a stand against this pervasive issue.
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