Insights
Which parts of a process actually need AI?
The right design might combine models, conventional software and human judgment. It might also be simpler than the original proposal.
Amigdala Team4 min read
INNOVATION & VENTURE STUDIO
Future-proofing
Your Business.
We work closely and in complete confidence with selected companies and entrepreneurs to conceive, develop and launch high-impact innovations through business projects and initiatives.
One senior, full-stack team. No handoffs.
22
Years Building Innovation
100%
Senior Partners
257
Projects Delivered
250M+
€ Value Created
The ProblemMost innovation fails
In a world that changes faster than your last strategy cycle,
innovation is the only advantage that compounds.
Most innovation fails
because it is incomplete.
A brilliant strategy without execution.
A beautiful product without a business model.
Technology without direction.
We’re not a strategy firm that stops at the deck. Not a design agency that hands off to developers. Not a tech shop that builds without direction.
We’re the full-stack alternative: one senior team, six interconnected pillars, zero handoffs.
OUR MODEL
The Innovation
Moat
Moat
Six interconnected pillars that protect and grow your competitive advantage. Together, they form the Innovation Moat, our proprietary framework for building complete innovation.
Every project starts with the Moat. Together, we decide which pillars to activate and in what sequence, turning a framework into your roadmap.
01
▾Strategy
Where you’re going and why. We build strategic foundations that inform every decision downstream, from business model to market entry, from competitive positioning to funding.
Business Model
Market & Competitive
Go-to-Market Strategy
Innovation Roadmap
Investment & Funding
Strategic Partners
Branded Entertainment
02
▾Design
What you put in your customers’ hands. We design brands, products, services, and experiences that people want to use, not just admire. Every design decision is grounded in strategy and built for implementation.
Creative Direction
Brand Identity
Product Design
Service Design
UX/UI Design
Design Systems
Live Experience
03
▾Tech & AI
The infrastructure that makes it possible. We select, architect, and build the right technology for the right problem. AI is integrated when it creates value, not when it creates headlines.
Software Dev
AI/ML Solutions
Platform Architecture
Automation & Workflows
Prototyping & MVP
Tech Stack Selection
Game & Live Systems
04
▾Culture
Is your organization ready for change? We work with leadership teams to assess, evolve, and align the organizational culture with the innovation agenda.
Culture Assessment
Change Management
Team Building
Leadership Development
Agile Transformation
Knowledge Management
Partnership Models
05
▾Data
What you base your decisions on. We build the data infrastructure and intelligence layer that turns assumptions into evidence and evidence into decisions.
Data Strategy
Analytics & BI
Customer Insights
Market Intelligence
Performance Metrics
Data Infrastructure
Audience Intelligence
06
▾Growth
How you turn innovation into revenue. We design the path from launch to scale, customer acquisition, revenue optimization, international expansion, and the experiments that find what works.
Revenue Optimization
Customer Acquisition
Scaling Operations
International Expansion
Community & Ecosystem
Growth Experiments
Audience Activation
WHAT WE DO
Two Streams. One Studio.
Whether you need to innovate within your organization or build something entirely new, we have the model.
01
Innovation Projects
We partner with selected companies to design, build, and launch innovation that matters. From strategy to implementation, our senior team covers all six pillars of the Innovation Moat -- in one engagement, without handoffs.
02
Venture Building
We co-found and launch new companies -- with corporate partners, with entrepreneurs, and from our own portfolio. We bring the same full-stack capability we use for innovation projects, but with skin in the game.
SELECTED WORKWhat We Build.
Strategy · Design · Tech & AI · Data
Insert Due Spicci, Zerocalcare × Netflix
Netflix / Dude
Design · Tech & AI · Data · Culture
Echoes of Intelligence, ENI at Focus Live 2025
ENI
Strategy · Design · Tech & AI · Data · Growth
Mondadori Media Digital Innovation Strategy
Mondadori Media
Growth · Design · Tech & AI · Data
Black Future Social Club
Netflix
Strategy · Design · Tech & AI · Culture
3M Italian Customer Innovation Center
3M
Design · Tech & AI
Dyson Air Emotions
Dyson
INDUSTRIES
Where We Build.
We do not claim expertise in every industry. We work where our track record is deep, our relationships are proven, and our knowledge creates an unfair advantage.
01
Entertainment, Media & Culture
Netflix, Sky Arte, Lucasfilm, MTV, Mondadori Media, Live Nation. Our flagship vertical, where long-term partnerships and creative technology converge.
02
Corporate Innovation
3M, ENI, ByteDance, Unicredit, Locarno Film Festival, Novartis. Helping large organizations innovate, not with industry jargon, but with the full-stack approach they cannot build internally.
03
Consumer Brands & Lifestyle
BMW, Samsung, Toyota, Dyson, Rolls Royce, Unilever, Red Bull, Bulgari, IKEA. Global brands that demand innovation across design, strategy, and culture.
04
Regulated Environments
Sisal, Netwin, Generali, GLO. Licensed gaming and high-value transactions, where AML, KYC, and compliance are part of the brief.
What We Think.
News, in-depth articles, practical guides, and research from our firm. Register as a client to access additional content.
TRUSTED BY
Trusted By Industry Leaders.
We have worked with organizations across media, consumer brands, technology, and corporate innovation.
Netflix
Unilever
Live Nation
Rolls Royce
Samsung
Mondadori
Lucasfilm
3M
ByteDance
Novartis
Boffi
ENI
Edison
Sorgenia
Disaronno
Huawei
Toyota
BMW
Mercedes
Mini
Piaggio
Boehringer Ingelheim
KONE
Maserati
RECOGNITION
Award-Winning Work.
Cannes Lions
Webby Awards
The One Club
TechCrunch Disrupt BF200
TOP100 Swiss Startups
Swissnex SF
The FWA
Gran Prix Moebius
Best Event Award
The One Club
ADCI
Awwwards
NC Digital Awards
New York Festival
Partners
Technology vendors we partner with.
We invest in a very limited number of cutting-edge tech vendors through formal partnerships, all of which are selected with the utmost care to ensure they are fully aligned with our strategic approach to innovation. Our team conducts in-depth studies of these technologies to fully leverage their potential and create value for our customers, from business strategy down to the finest details of implementation.
With the Data + AI Platform, Databricks democratizes insights to everyone in an organization.
