For the italian launch of the fourth season of Black Mirror, the cult series that talks about new technologies and its impact to the people, Netflix Italia thought
a really social and human experiment. In fact it opened the Black Mirror Social Club at BASE, in Milan. In that kind of future club you could order #instafood on the #foodporn menu: the atmosphere was #fashion and the guests were real #Igers”. Everyone would like to enjoy the club but the experience was reserved just for a few at the end: the entrance was allowed to who could shared more than thousand followers on Instagram.
During the event, the digital interaction became the really currency of exchange, so we achieved a complex architecture to happen the social game by coordinating the entry process of the club.
In addition, we produced a particular system that allowed us to combine specific contents for each users, projected onto the plate.. Finally we created a classification of “hall of fame/shame”: a social wall that analyzed all the instagram feeds, based on specific hashtag, has determined in real time the permanence or not of the guests in the room.
For the launch of Squid Game Season 2, Netflix collaborated with the creative agency DUDE, which further partnered with Amigdala to bring a unique and immersive digital experience to Lucca Comics & Games 2024. This collaborative effort aimed to captivate Italian audiences by transforming the environment into a space where the game feels real. The experience featured challenges inspired by the series and provided exclusive access to a Squid Game Night held in a specially designed dormitory, amplifying the excitement around the season's premiere.
Engaging Audiences with Innovative Technology: The "3 Body Problem" Launch Campaign
For the Italian launch of the Glass Onion Knives Out movie, Dude organized the event for Netflix in Milan. We curated and developed two custom digital experiences specific for the event. The two digital experience was placed in two areas of the escaping room path that was designed for the event.
Passers-by could go back in time in Milan's Piazza Tre Torri for three days and see themselves younger, as Ryan Reynolds does in the Netflix movie 'The Adam Project.'
For the launch of the third series of Narcos, we created the technological infrastructure that made possible a real-time manhunt on the streets of Lucca, using Instagram.
On the occasion of the debut of the second season of Stranger Things, Netflix Italia organized a special event for all the fans of the acclaimed TV series: a nine-episode ride to watch the adventures of Hawkins's boys.
For the italian launch of the fourth season of Black Mirror, the cult series that talks about new technologies and its impact to the people, Netflix Italia thought a really social and human experiment.
Amidst online harassment, Amigdala and Publicis collaborated on an interactive installation for the launch of "Luna Nera." Shedding light on the ongoing witch-hunt faced by women, the installation used a powerful visual metaphor to inspire viewers to take a stand against this pervasive issue.
We’d love to learn more about your challenges, goals, and vision. Whether you’re ready to start a project or just exploring ideas, let’s connect and create something extraordinary together.
