During Super Bowl 50, Bose wanted to stand out on social media and communicate their core brand message. So fans’ tweets have turned into original songs. Using #Letshearit, fans of both teams would tweet us their support.

A band would turn the selected tweets into songs and perform them. During the campaign has been filmed the band playing and made short music videos that were retweeted to the fans. In three days, more than 60 videos of original songs inspired by fan tweets were recorded.

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Salvatore Russomanno Role: Creative Direction, Ideation, Copywriting

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