Brand Sky Arte HD
Industry Broadcasting / Arts & Culture
Country Italy
Type Enterprise
Partners Direct client
Projects delivered 8
Business Sky Arte HD is an Italian thematic television channel owned by Sky Italia, focusing on art, design, and culture. It offers a variety of programming that includes documentaries, films, and series dedicated to various artistic disciplines.
Amigdala partnered with SKY Arte HD to position the brand delivering interactive cultural experiences that engaged art lovers through immersive technology.
By combining digital storytelling with innovative design, the project successfully elevated Sky Arte’s brand identity, creating memorable experiences for viewers.
These installations not only showcased art but brought it to life, allowing audiences to engage with content in a deeper, more interactive way.
Discover all 8 projects we have realised for SKY Arte HD
Brand 3M
Industry Science / Manufacturing / Innovation
Country Italy
Type Enterprise
Partner Design Group Italia
Business 3M, a global leader in innovation, develops cutting-edge technologies and solutions that enhance products, processes, and performance across industries. From healthcare to consumer goods, 3M powers advancements in safety, manufacturing, and sustainability, making everyday life easier and more efficient.
Challenge
3M needed to create an immersive and interactive experience at their Customer Innovation Center, showcasing their cutting-edge solutions to clients and partners in a highly engaging way.
Solution
Amigdala designed and developed an innovative space where visitors could explore 3M’s latest technologies through interactive installations and immersive experiences. The project included everything from digital content creation to advanced interactive setups, ensuring that 3M’s innovations came to life in a dynamic and memorable way.
Results
The Customer Innovation Center became a hub of creativity and innovation for 3M, providing an engaging environment for client meetings, workshops, and product showcases. The space fostered deeper client relationships and showcased 3M’s thought leadership in the technology and innovation sectors.
Company Wyth SA
Country Switzerland
Founders CEO Samuele Franzini (Amigdala CEO) and CSDO Mattia Bloise (Amigdala Sr. Partner)
Business Wyth Circles is the first all-in-one platform to create and manage multiple communities, run multiple events, collaborate and provide meaningful social experiences. 100% private and always accessible.
Market Enterprise - Education - Institutions
Recognitions Gran Prix Moebius Suisse, Top100 Swiss Startup '22, TechCrunch Disrupt BF200 '23m FWA, AWWWARDS
How it started The Wyth venture was built within Amigdala in March 2020. After a rapid design and validation phase, the company gained immediate traction, securing paid projects based on just the Figma prototype. By June 2020, Amigdala formally incorporated Wyth SA, and the journey to scale began.
Challenge: Wyth faced its first major challenge in mid-2020 when it secured a pivotal contract to serve as the platform for the first large-scale paid streaming concert in Italy during COVID-19. Heroes event, led by Live Nation, Friends and Partners, and Vivo Concerti, aimed to raise funds for live music workers affected by the pandemic. Wyth had just two months to build the full platform, including its go-to-market strategy, business model, pricing, and product-market fit—all in a competitive and crowded market space.
Solution Amigdala’s leadership and strategic expertise were instrumental in transforming Wyth from concept to execution. We created a team of associates and partners that working hand-in-hand with founders, developed a robust platform designed not only for live events but for scalable long-term growth across multiple sectors.
The launch event served as the perfect showcase of the platform’s potential, but Amigdala’s focus extended far beyond the event itself. We guided Wyth in:
• Crafting a sustainable business model, identifying revenue streams, and building a long-term growth strategy.
• Developing a go-to-market approach that positioned Wyth as an innovative leader in virtual and hybrid experiences for enterprise, education, and cultural institutions.
• Building a strong product-market fit by refining the platform’s features, value proposition, and pricing to match the needs of key industries.
Results Amigdala’s support helped Wyth achieve remarkable growth:
1. $1M+ in revenue in the first 18 months.
2. Closed a $2M pre-seed funding round 24 months after incorporation.
3. Acquired 43 clients across 9 European countries, including renowned brands such as BMW, Unilever, Novartis, ABI, Locarno Film Festival, and 24 Ore Business School.
Amigdala’s holistic approach—spanning innovation, user experience, business development, and execution—helped Wyth transform from an early-stage idea into a thriving, revenue-generating company.
How it started
The Wyth venture was built within Amigdala in March 2020. After a rapid design and validation phase, the company gained immediate traction, securing paid projects based on just the Figma prototype. By June 2020, Amigdala formally incorporated Wyth SA, and the journey to scale began.
Challenge
Wyth faced its first major challenge in mid-2020 when it secured a pivotal contract to serve as the platform for the first large-scale paid streaming concert in Italy during COVID-19. Heroes event, led by Live Nation, Friends and Partners, and Vivo Concerti, aimed to raise funds for live music workers affected by the pandemic. Wyth had just two months to build the full platform, including its go-to-market strategy, business model, pricing, and product-market fit—all in a competitive and crowded market space.
Solution
Amigdala’s leadership and strategic expertise were instrumental in transforming Wyth from concept to execution. We created a team of associates and partners that working hand-in-hand with founders, developed a robust platform designed not only for live events but for scalable long-term growth across multiple sectors.
The launch event served as the perfect showcase of the platform’s potential, but Amigdala’s focus extended far beyond the event itself. We guided Wyth in:
• Crafting a sustainable business model, identifying revenue streams, and building a long-term growth strategy.
• Developing a go-to-market approach that positioned Wyth as an innovative leader in virtual and hybrid experiences for enterprise, education, and cultural institutions.
• Building a strong product-market fit by refining the platform’s features, value proposition, and pricing to match the needs of key industries.
Results
Amigdala’s support helped Wyth achieve remarkable growth:
1. $1M+ in revenue in the first 18 months.
2. Closed a $2M pre-seed funding round 24 months after incorporation.
3. Acquired 43 clients across 9 European countries, including renowned brands such as BMW, Unilever, Novartis, ABI, Locarno Film Festival, and 24 Ore Business School.
Amigdala’s holistic approach—spanning innovation, user experience, business development, and execution—helped Wyth transform from an early-stage idea into a thriving, revenue-generating company.
Brand Netflix
Industry Entertainment / Streaming
Type Large Enterprise
Country Global
Partners DUDE - Publicis
Projects delivered 8
Business Netflix, a global streaming giant, delivers original and licensed content across movies, series, and documentaries. Leveraging advanced technologies, Netflix creates personalized, engaging experiences for audiences worldwide, pushing the boundaries of digital entertainment.
Amigdala has been working with Netflix and its creative agencies since 2018 to create immersive experiences through innovative technologies. Across many projects, including Black Mirror, Narcos, 3 Body Problem, and Stranger Things, Amigdala leveraged AI and interactive design to boost fan engagement.
Collaborating with agencies like DUDE and Publicis, these initiatives not only amplified Netflix’s global brand but also introduced cutting-edge experiences such as AI-powered multimedia WhatsApp bots and immersive digital / physical installations. Together, they’ve consistently raised the bar in both creative execution and technological integration.
Brand Locarno Film Festival
Industry Film / Events
Tipologia Institutions
Paese Switzerland
Partners Wyth (Amigdala’s spinoff)
Progetto Online Networking Community
Business The Locarno Film Festival is one of the world's most prestigious film events, attracting thousands of professionals from all over the world.
Amigdala has been supporting Wyth and the Locarno Film Festival since 2021, enhancing networking and screenings among 1,500 global film industry professionals through a dedicated digital platform.
Developed on Wyth, the Locarno Pro Platform connects industry professionals, offering fluid interactions, meeting planning and dynamic collaboration opportunities.Combining technology and human connection, this initiative overcomes geographical barriers, fostering rich experiences of networking and professional growth at one of Europe's largest film festivals.
Company Planar Audio
Type SMEs in the Creative Industry
Country Italy/UK
Business Planar Audio shapes exceptional soundscapes and crafts original music for commercials, films, and interactive experiences.
Challenge Planar Audio’s exceptional creative output had established them as a highly respected player in their field, especially in audio production for commercials and interactive media. However, with a growing demand for their work, they sought to expand their reach into new markets, particularly in the film industry and the United States.
The team recognized that their strength in production needed to be complemented with enhanced business development strategies to drive sustainable growth. They aimed to establish stronger business relationships, build market-entry strategies, and access the tools necessary to scale effectively in new geographies, without detracting from their core creative focus.
Solution Amigdala began working with Planar Audio in September to enhance their growth strategy and position them for expansion. Our collaboration was centered on empowering Planar Audio to maximize their existing strengths while seamlessly navigating the business development landscape.
Key initiatives included
• Market Focus Amigdala identified significant opportunities for Planar Audio in the film industry, aligning with their expertise and enabling them to extend their reach into this highly competitive sector.
• US Expansion We facilitated the establishment of a representation agency in New York City, providing Planar Audio with the right business contacts and strategies for penetrating the US market.
• Strategic Guidance Amigdala helped refine their business development approach by introducing a tailored methodology that would enable Planar to grow sustainably while maintaining their creative excellence. This included frameworks for building strong partnerships, enhancing visibility in target markets, and creating a roadmap for long-term success.
Results Through our collaboration, Planar Audio is now poised to capitalise on new opportunities in the US market and the film industry, with strategic representation in New York serving as a key driver of their growth. By coupling their unparalleled creative expertise with enhanced business development tools, Planar Audio is on a strong path to scaling sustainably, all while maintaining their commitment to excellence in sound and music production.
Challenge
Planar Audio’s exceptional creative output had established them as a highly respected player in their field, especially in audio production for commercials and interactive media. However, with a growing demand for their work, they sought to expand their reach into new markets, particularly in the film industry and the United States.
The team recognized that their strength in production needed to be complemented with enhanced business development strategies to drive sustainable growth. They aimed to establish stronger business relationships, build market-entry strategies, and access the tools necessary to scale effectively in new geographies, without detracting from their core creative focus.
Solution
Amigdala began working with Planar Audio in September to enhance their growth strategy and position them for expansion. Our collaboration was centered on empowering Planar Audio to maximize their existing strengths while seamlessly navigating the business development landscape.
Key initiatives included
• Market Focus Amigdala identified significant opportunities for Planar Audio in the film industry, aligning with their expertise and enabling them to extend their reach into this highly competitive sector.
• US Expansion We facilitated the establishment of a representation agency in New York City, providing Planar Audio with the right business contacts and strategies for penetrating the US market.
• Strategic Guidance Amigdala helped refine their business development approach by introducing a tailored methodology that would enable Planar to grow sustainably while maintaining their creative excellence. This included frameworks for building strong partnerships, enhancing visibility in target markets, and creating a roadmap for long-term success.
Results
Through our collaboration, Planar Audio is now poised to capitalise on new opportunities in the US market and the film industry, with strategic representation in New York serving as a key driver of their growth. By coupling their unparalleled creative expertise with enhanced business development tools, Planar Audio is on a strong path to scaling sustainably, all while maintaining their commitment to excellence in sound and music production.
We’d love to learn more about your challenges, goals, and vision. Whether you’re ready to start a project or just exploring ideas, let’s connect and create something extraordinary together.