Fueling Growth Through Strategic Partnerships & Expert Business Guidance

We partner with businesses in SaaS, Enterprise SW, AI, Web3, Fintech, and Creative Industry to unlock new growth opportunities, optimise operational efficiencies, and drive sustainable success through tailored advisory, consulting, and strategic partnerships.

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Driving Results and Innovation

Company ByteDance Ltd.
Type Large Enterprise
Partners Direct Client
Country of collaboration EMEA, USA, APAC excluding China)

Business ByteDance, the company behind TikTok, pioneers AI-driven technologies that power content, engagement, and analytics solutions for global brands and agencies.

Case Study

Challenge
Enterprises and creative agencies are under increasing pressure to deliver personalized digital experiences to their customers. However, many lack access to advanced AI-driven technologies that can help them optimize customer engagement, personalize content, and scale their digital strategies effectively. Additionally, businesses outside of China face challenges in adopting cutting-edge tools that have driven the success of platforms like TikTok, further limiting their ability to compete in global markets.

Solution
Amigdala has partnered with BytePlus, the global enterprise arm of ByteDance, to offer creative agencies, enterprises, and tech studios the ability to implement the powerful AI and data analytics technologies that drive TikTok’s success. Amigdala CEO is a partner in the global team of BytePlus, based in London, to speed up business development activities to create the first success stories in new markets and offer these tools to creative studios, large companies and global agencies.

This partnership accelerates BytePlus’s market entry outside of China, providing businesses access to:
• AI-driven recommendation engines to enhance customer engagement and retention.
• Real-time data analytics for campaign optimization and content personalization.
• Advanced AI/AR and Video content creation tools that empower agencies to deliver innovative, immersive experiences for their clients.

Results
By leveraging Amigdala’s deep industry connections and BytePlus’s cutting-edge technology, enterprises and agencies now have the opportunity to accelerate their digital transformation:
• Faster market entry Businesses outside of China can now access BytePlus technologies through Amigdala’s network, shortening the time-to-market for these transformative solutions.
• Increased customer engagement AI-powered personalization tools lead to a significant increase in user engagement, optimizing content delivery and improving customer retention.
• Empowering creative agencies Agencies and tech studios can now offer their clients the advanced tools needed to create next-generation digital experiences, increasing value and innovation in their projects.

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Is Your Business Facing These Growth Challenges?

We’ve seen it all before — and we know how to help you turn these challenges into opportunities.

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Company Wyth SA
Country
Switzerland
Founders CEO Samuele Franzini (Amigdala CEO) and CSDO Mattia Bloise (Amigdala Sr. Partner)

Business
Wyth Circles is the first all-in-one platform to create and manage multiple communities, run multiple events, collaborate and provide meaningful social experiences. 100% private and always accessible.

Market
Enterprise - Education - Institutions

Recognitions
Gran Prix Moebius Suisse, Top100 Swiss Startup '22, TechCrunch Disrupt BF200 '23m FWA, AWWWARDS

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Case Study

How it started
The Wyth venture was built within Amigdala in March 2020. After a rapid design and validation phase, the company gained immediate traction, securing paid projects based on just the Figma prototype. By June 2020, Amigdala formally incorporated Wyth SA, and the journey to scale began.

Challenge
Wyth faced its first major challenge in mid-2020 when it secured a pivotal contract to serve as the platform for the first large-scale paid streaming concert in Italy during COVID-19. Heroes event, led by Live Nation, Friends and Partners, and Vivo Concerti, aimed to raise funds for live music workers affected by the pandemic. Wyth had just two months to build the full platform, including its go-to-market strategy, business model, pricing, and product-market fit—all in a competitive and crowded market space.

Solution
Amigdala’s leadership and strategic expertise were instrumental in transforming Wyth from concept to execution. We created a team of associates and partners that working hand-in-hand with founders, developed a robust platform designed not only for live events but for scalable long-term growth across multiple sectors.

The launch event served as the perfect showcase of the platform’s potential, but Amigdala’s focus extended far beyond the event itself. We guided Wyth in:
• Crafting a sustainable business model, identifying revenue streams, and building a long-term growth strategy.
• Developing a go-to-market approach that positioned Wyth as an innovative leader in virtual and hybrid experiences for enterprise, education, and cultural institutions.
• Building a strong product-market fit by refining the platform’s features, value proposition, and pricing to match the needs of key industries.

Results
Amigdala’s support helped Wyth achieve remarkable growth:
1. $1M+ in revenue in the first 18 months.
2. Closed a $2M pre-seed funding round 24 months after incorporation.
3. Acquired 43 clients across 9 European countries, including renowned brands such as BMW, Unilever, Novartis, ABI, Locarno Film Festival, and 24 Ore Business School.

Amigdala’s holistic approach—spanning innovation, user experience, business development, and execution—helped Wyth transform from an early-stage idea into a thriving, revenue-generating company.

Explore Wyth website

Tailored Business Solutions Backed by Innovation and Expertise

At Amigdala, we don’t believe in one-size-fits-all strategies. We partner with you to deeply understand your business, customers, and goals. From this foundation, we craft tailored solutions that leverage the latest tools and AI, market insights, and strategic frameworks to deliver measurable outcomes. Here’s how we work with you:

In-depth
Analysis

We delve into your operations, market and challenges to make informed decisions.

Market
Analysis

Analyze market dynamics and trends to uncover growth opportunities and mitigate risks.

Competition
Benchmarking

Evaluate competitor strategies to refine your positioning and stay ahead in the market.

Growth Models
& KPIs

Implement custom growth models and KPIs to track and drive performance.

Market
Intelligence

Leverage real-time market data to make informed, strategic decisions.

Customized Strategies

Every solution is tailored to your goals, ensuring you stay ahead in your industry.

Brand
Strategy

Develop a brand strategy that reflects your unique value and resonates with your audience.

Customer Acquisition
& Funnel

Design customer acquisition funnels to optimize lead generation and conversion.

Customer Experience Optimization

Enhance customer interactions through tailored experiences that drive loyalty.

Go-to-Market
Planning

Craft data-driven go-to-market strategies that ensure successful product launches.

Implementation Support

We help your team execute strategies with precision and efficiency.

SW & AI
Projects

Integrate software and AI solutions that align with your business goals for seamless operation.

OKR
Execution

Ensure your team stays aligned and focused by implementing and tracking OKRs effectively.

Team
Workshops

Run targeted workshops to identify risks and equip your team with proactive mitigation strategies.

Business
Development

Accelerate growth by implementing strategies for new market entry and partnership opportunities.

Continuous Optimisation

Real-time insights and adaptations ensure ongoing success and competitive edge.

Brand & Market
Intelligence

Track your brand and competitors in real time to stay ahead in the market.

Pricing
Review

Regularly assess and refine pricing strategies to maximize profitability.

KPI
MONITORING

Monitor key performance indicators to ensure your segments are delivering the desired outcomes.

Trend
Forecasting

Stay agile by incorporating emerging trends into your business model and strategy.

Let’s Build Your Growth Strategy Together

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Company Planar Audio
Type SMEs in the Creative Industry
Country Italy/UK

Business Planar Audio shapes exceptional soundscapes and crafts original music for commercials, films, and interactive experiences.

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Case Study

Challenge
Planar Audio’s exceptional creative output had established them as a highly respected player in their field, especially in audio production for commercials and interactive media. However, with a growing demand for their work, they sought to expand their reach into new markets, particularly in the film industry and the United States.

The team recognized that their strength in production needed to be complemented with enhanced business development strategies to drive sustainable growth. They aimed to establish stronger business relationships, build market-entry strategies, and access the tools necessary to scale effectively in new geographies, without detracting from their core creative focus.

Solution
Amigdala began working with Planar Audio in September to enhance their growth strategy and position them for expansion. Our collaboration was centered on empowering Planar Audio to maximize their existing strengths while seamlessly navigating the business development landscape.

Key initiatives included
• Market Focus Amigdala identified significant opportunities for Planar Audio in the film industry, aligning with their expertise and enabling them to extend their reach into this highly competitive sector.
• US Expansion We facilitated the establishment of a representation agency in New York City, providing Planar Audio with the right business contacts and strategies for penetrating the US market.
• Strategic Guidance Amigdala helped refine their business development approach by introducing a tailored methodology that would enable Planar to grow sustainably while maintaining their creative excellence. This included frameworks for building strong partnerships, enhancing visibility in target markets, and creating a roadmap for long-term success.

Results
Through our collaboration, Planar Audio is now poised to capitalise on new opportunities in the US market and the film industry, with strategic representation in New York serving as a key driver of their growth. By coupling their unparalleled creative expertise with enhanced business development tools, Planar Audio is on a strong path to scaling sustainably, all while maintaining their commitment to excellence in sound and music production.

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