Lifestyle, Entertainment, and Culture
At Amigdala, we bring creative and technological solutions to the Lifestyle, Entertainment, and Culture industry, enabling brands to create unforgettable experiences.
Our services support a variety of segments, from music and sports events to museums and cultural destinations, helping them captivate audiences and grow their reach.
Music & Sports
At Amigdala, we empower music and sports artists and organisations to create immersive, interactive experiences that captivate audiences.
Our consulting and managed services focus on enhancing event production, integrating advanced technologies like virtual studios, ultra low latency streaming for wide audiences and creating compelling digital experiences.
We help clients optimise fan engagement through targeted strategies, using realtime data-driven insights to build deeper connections with fans and drive loyalty.
In addition, we provide comprehensive branding, design, and coding services, ensuring that every touchpoint—whether digital or physical—reflects your brand’s unique identity and resonates with your audience.
Destinations
At Amigdala, we empower cultural destinations and museums with expert consulting, managed services, and immersive digital solutions to enhance visitor experiences. Our services focus on integrating interactive storytelling technologies to create engaging, memorable journeys that connect deeply with audiences.
We help destinations design and execute strategies that optimize visitor flow, enrich exhibits, and build a cohesive digital identity that resonates with diverse audiences.
In addition, our branding and design expertise ensures that every touchpoint, from physical spaces to digital content, reflects the unique identity of your destination.
By blending strategy, creativity, and insights into visitor behavior, we ensure that every interaction is a step towards long-term growth and a stronger market presence, turning casual visitors into passionate advocates of your cultural experience.
Festivals
At Amigdala, we empower festivals with expert consulting, managed services, and innovative digital solutions to create unforgettable experiences. Our services focus on designing hybrid and digital event platforms that seamlessly integrate in-person and online experiences, helping festivals reach wider audiences while maintaining their unique atmosphere.
We help organizers craft strategies that maximize audience engagement and deliver dynamic, immersive content. In addition, our audience activation and engagement solutions are tailored to build vibrant communities around your events.
From interactive digital spaces to live streaming capabilities, we ensure that every participant feels connected, whether they are attending in person or online.
By blending strategic insights, cutting-edge technology, and a deep understanding of audience behavior, we position your festival for long-term success, turning every moment into an opportunity for deeper connections.
Case study - Music & Sports
Company Music Innovation Hub, Live Nation, Friends & Partners, Vivo Concerti.
Type Large Music Event
Market Music - Live Events - Digital Platforms
Partners Music Innovation Hub
Country of collaboration Italy
Case Study
How it Started
The collaboration between Amigdala/Wyth and music industry giants such as Live Nation, Vivo Concerti, Friends and Partners, and the Music Innovation Hub began in 2020. The goal was to create a groundbreaking digital experience during the COVID-19 pandemic when live events had shifted online. Amigdala’s leadership and Wyth’s innovative platform became the backbone of the project, supporting both live streaming and interactive audience engagement.
Challenge
Wyth faced a significant challenge in mid-2020 when tasked with providing the digital infrastructure for the first large-scale paid streaming concert in Italy—Heroes, an event aimed at supporting live music workers affected by the pandemic. The event required Wyth to integrate live streaming for three different stages (main stage, interview stage, and immersive stage), build an interactive virtual space for audience engagement, and enable e-commerce capabilities for official merchandise sales, all within a highly compressed timeline of just two months.
Solution
Amigdala’s strategic expertise played a pivotal role in transforming the concept into reality, supporting Wyth in designing and executing a seamless digital experience.
Key solutions included
Interactive Event Platform: Wyth’s platform integrated three live-streamed stages, offering viewers a dynamic digital experience with easy navigation between stages.
Virtual Plaza for Interaction: Developed an interactive virtual space where attendees could connect with each other using bespoke communication tools, enhancing the sense of community and engagement.
Integrated E-Commerce: Enabled real-time merchandise sales through a partnership with Feltrinelli, allowing viewers to purchase official event products directly through the platform.
Results
Amigdala’s support helped Wyth and the Heroes event achieve impressive results:
1. High Audience Engagement: More than 38,000 attendees participated through live streaming, while 3,000 on-site attendees engaged in the concert, creating a truly hybrid event experience. 2. Increased Revenue Streams: The integration of e-commerce capabilities during the event facilitated significant merchandise sales, adding a new revenue stream for artists and organizers.
3. Enhanced Brand Recognition: The successful execution of the Heroes event positioned Wyth as a leader in delivering innovative virtual experiences for the music industry, attracting attention from major industry players and paving the way for further collaborations.
Amigdala’s approach, blending strategic insight with cutting-edge technology, helped Wyth transform a challenging scenario into a successful digital experience, showcasing the future of music events.
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Case study - Destinations
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Brand Skyway
Industry Tourism - Culture - Education
Country Italy
Type Institution
Business Skyway Monte Bianco is a cutting-edge cable car system that transports visitors from Courmayeur to the peaks of the Mont Blanc massif. Opened in 2015, it connects three stations: Pontal d’Entrèves (1,308 m), Pavillon du Mont Fréty (2,200 m), and Punta Helbronner (3,466 m). The cable cars offer a 360° panoramic view, providing a unique blend of adventure and scenic beauty. At the Pavillon station, visitors can explore a botanical garden, restaurants, and a museum space
Explore the Full project
How it Started
The collaboration between Amigdala and Skyway Monte Bianco began with the goal of creating a unique and engaging visitor experience that seamlessly integrated the natural beauty of Monte Bianco with advanced digital storytelling. Amigdala’s role was to modernize the visitor journey, emphasizing the rich history and stunning landscapes of the Mont Blanc massif, while creating immersive digital experiences to enhance the overall visit.
Challenge
Skyway Monte Bianco ffaced the challenge of balancing technological innovation with the preservation of natural and cultural heritage to meet the history of the cable car and the surrounding mountains.
The goal was to integrate digital storytelling without overshadowing the stunning alpine environment. Additionally, it was crucial to ensure that the content would resonate with a diverse audience of tourists, from local visitors to international adventurers, making the experience accessible and engaging for all.
Solution
Amigdala’s founders expertise in digital experience design, the project team and strategic consulting proved essential in addressing these challenges after the winning of the ideas competition.
Working closely with the Skyway team, we developed an integrated visitor journey that blends advanced digital installations with the stunning scenery of Monte Bianco.
Key solutions included
Immersive Digital Installations
Implementing interactive screens and digital displays that narrate the history and geological wonders of Monte Bianco.
Enhanced Visitor Flow
Designing a seamless pathway through the various stations, ensuring that digital experiences complement the natural surroundings and physical exhibits.
Branding and Storytelling
Crafting a narrative that aligns with Skyway’s mission of offering an unforgettable alpine journey, with a cohesive brand presence throughout digital and physical touchpoints.
Case studies - Festivals
Company Medimex
Type Large Music Conference
Market Music - Festivals - Digital Conferences
Partners Wyth
Country of collaboration Italy
Case Study
How it Started
In 2021, Wyth was tasked with transforming Medimex, Italy’s premier international festival and music conference, into a digital and hybrid experience. Traditionally held in Taranto, Medimex combines professional panels, music showcases, and cultural events, making it a crucial event in the European music scene. Due to the ongoing pandemic, the 2021 edition needed a robust digital solution to reach a global audience while maintaining the spirit of the festival.
Challenge
Medimex 2021 aimed to create a seamless hybrid event, blending in-person activities with an extensive digital experience. Wyth had to design a platform that could support over 100 hours of streamed content, including live music showcases, professional workshops, and interactive talks with industry leaders like TikTok and Amazon Europe. The platform also needed to foster community-building through features like virtual networking spaces, while remaining user-friendly for both attendees and event organizers.
Solution
Wyth, leveraging its platform and Amigdala’s strategic direction, delivered a comprehensive digital solution for Medimex 2021.
Key solutions included:
Bespoke Digital Platform: Designed to host virtual panels, showcases, and interactive sessions, allowing attendees to participate both online and in-person.
Virtual Plaza for Networking: Created an interactive space where attendees could meet and engage using custom communication tools, enhancing the networking aspect of the conference.
Real-Time Engagement Tools: Integrated features like live polls and Q&A sessions during events, ensuring high levels of interaction and engagement among the 1,500+ participants.
Results
Amigdala’s strategic approach enabled Wyth to deliver a successful digital edition of Medimex, achieving the following results:
1. High Engagement: The platform supported over 100,000 views during the event, with attendees interacting extensively through virtual networking spaces.
2. Hybrid Success: The blend of digital and in-person experiences ensured Medimex maintained its position as a landmark event in the music industry, adapting to new realities while keeping its core audience engaged.
3. Industry Recognition: The success of Medimex 2021 established Wyth as a leader in delivering innovative hybrid event solutions, attracting further opportunities for collaboration in the music and cultural sectors.
Amigdala’s expertise, combined with Wyth’s innovative platform, allowed Medimex 2021 to offer a vibrant digital experience that upheld its tradition of fostering connections within the music industry.
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Brand Locarno Film Festival
Industry Film / Events
Tipologia Institutions
Paese Switzerland
Partners Wyth (Amigdala’s spinoff)
Progetto Online Networking Community
Business The Locarno Film Festival is one of the world's most prestigious film events, attracting thousands of professionals from all over the world.
Caso Studio
Amigdala has been supporting Wyth and the Locarno Film Festival since 2021, enhancing networking and screenings among 1,500 global film industry professionals through a dedicated digital platform.
Developed on Wyth, the Locarno Pro Platform connects industry professionals, offering fluid interactions, meeting planning and dynamic collaboration opportunities.Combining technology and human connection, this initiative overcomes geographical barriers, fostering rich experiences of networking and professional growth at one of Europe's largest film festivals.
