The Adam Project: Public AI Installation for Netflix Audience Activation

Passers-by could go back in time in Milan's Piazza Tre Torri for three days and see themselves younger, as Ryan Reynolds does in the Netflix movie 'The Adam Project.'

To attract attention and involve passersby in raising awareness of the new film launching on Netflix in an original way, we co-designed with the agency DUDE a very innovative mirror game called Time Mirror, which in a crowded square in Milan attracted a steady stream of people allowing them to mirror themselves and see themselves together with a child version of themselves

Creative Coding Aurelio Napoli

BRAND
Netflix
CLIENTE
DUDE
Competenze applicate a questo progetto
Audience Engagement & Retention
Associati e partner coinvolti
Samuele Franzini

Awards

Parliamoci

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