Amigdala's partners, working closely with BMW Italia and We Are Social, were entrusted with the production of the "1WeekOffline" web series. With their expertise in video direction, they transformed La Pina and Diego's offline journey into captivating episodes. From conceptualization to execution, Amigdala's partners brought the campaign's vision to life, ensuring a seamless and immersive experience for viewers.

Filming and Cinematography
To visually capture the essence of the offline challenge, Amigdala's partners worked diligently behind the scenes, filming La Pina and Diego as they embarked on their exciting adventures aboard the New BMW Serie 1. With careful attention to detail, they expertly captured the raw emotions and experiences of the influencers, allowing viewers to feel intimately connected to their journey.

Post-Production and Editing
Amigdala's partners utilized their expertise in post-production to refine the captured footage and bring the web series to life. Through meticulous editing and creative storytelling techniques, they crafted a compelling narrative that showcased the influencers' offline experiences and the transformative power of disconnecting from social media. The seamless integration of visuals, audio, and graphics created a captivating viewing experience for the audience.

Capturing the Offline Journey:La Pina and Diego embarked on a seven-day adventure, discovering a series of exciting and emotional experiences aboard the New BMW Serie 1. From celebrating a friend's birthday in person to organizing a picnic with virtual friends turned real, they confronted the challenges of engaging in live events they were accustomed to experiencing online. Equipped with basic devices such as an old-generation mobile phone, a paper agenda, a camera, and a GoPro, the ambassadors documented the highlights of their offline days.

Sharing the Experiment:The real-life experiences of La Pina and Diego during the #1WeekOffline experiment were shared on BMW Italia's social media channels through daily video updates, along with the campaign's manifesto video titled "Prima Vivi, Poi Condividi" (Live First, Share Later). This engaging content aimed to inspire the audience to test their ability to stay offline and encouraged them to participate in the offline challenge through the dedicated website, www.bmw.it/1weekoffline. The lucky winner would have the opportunity to enjoy a one-month experience with the New BMW Serie 1 and become the protagonist of a BMW Story narrating their own offline week.

The Dedicated Website:The campaign's dedicated website served as a hub to follow La Pina and Diego's offline experiences through video diaries and activity updates. Users also had the opportunity to download a kit from the site, enabling them to customize their social media profiles in support of the offline challenge. The website became a central platform for engagement, fostering a sense of community and encouraging participants to share their own offline experiences.

Reaping the Rewards:Through #1WeekOffline, BMW Italia explored new territories in automotive communication. La Pina and Diego's role as brand ambassadors perfectly aligned with the campaign's objective to captivate their dedicated followers and fans with this innovative form of communication. The project not only showcased the versatility of the New BMW Serie 1 but also reflected BMW Italia's commitment to embracing new communication approaches that resonate with their target audience.

The collaboration between Amigdala's partners and We Are Social, the digital agency of BMW Italia, was pivotal in the success of the "1WeekOffline" web series. With their extensive knowledge of digital media and social strategies, We Are Social provided valuable insights and guidance, ensuring that the content resonated with the target audience. This collaborative effort seamlessly merged the creative vision of Amigdala's partners with the digital expertise of We Are Social, resulting in a powerful and engaging web series.

The "1WeekOffline" web series stands as a testament to the collaborative efforts of BMW Italia, We Are Social, and Amigdala's partners. Through their combined expertise in producing, filming, cinematography, and post-production, they successfully brought the offline challenge to life, inspiring audiences to reflect on their own digital habits and embrace the beauty of living in the present moment.

The close collaboration between Amigdala's partners and We Are Social ensured the creation of a captivating and immersive web series that resonated with viewers, solidifying BMW Italia's position as an innovative and forward-thinking brand in the automotive industry.

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