INSIGHTS

What We Build.
What We Think.

Case studies from our projects and ventures, perspectives on innovation, and research from the studio. Everything we share comes from direct experience, built, not theorized.

News • Featured

Amigdala Partners Named an OpenAI Select Partner

Amigdala Partners joins the OpenAI Partner Network as a Select Partner, helping organizations turn AI ambition into measurable business outcomes through strategy, design, technology, and implementation.

Amigdala Team3 min read

AI-generated image, labelled AI Generated: in the dispatch office of a small heating service company, a field technician in a navy work jacket holds open a worn pocket notebook of handwritten sketches while the dispatcher at her desk turns to listen.

Insights

Before AI learns from your history, ask what it never recorded

Historical records show what the old process noticed, which is less than what customers needed. Before an AI system learns from them, we propose reviewing what's missing with the people who did the work, and taking a decision on each gap.

Amigdala Team5 min read

AI-generated image, labelled AI Generated: in the customer service office of an industrial distributor, a warehouse supervisor in a navy work jacket stands holding a sheet of paper while the customer service lead turns from her desk to listen; warehouse racking with stacked cartons is visible through an internal window.

Insights

Before you count the savings, plan how to stop the agent

An AI agent that keeps repeating a mistake won't set off an outage alarm, and stopping it leaves half-finished work in several systems. We propose designing and rehearsing the stop before go-live, and letting the fallback it needs decide how much of the team you can really free up.

Amigdala Team6 min read

AI-generated image, labelled AI Generated: in the engineering office of a small manufacturer, a product manager holds up a machined steel part and studies it closely while a younger colleague waits beside her with a tablet; four parts lie on a wooden table, one set apart, with the workshop visible through a glass wall.

Insights

What will it cost to check the agent's work?

An AI agent saves effort only where its work can be checked in less time than it would take a person to do it. We propose choosing the first agentic workflows by the cost of checking, and designing the check before the agent.

Amigdala Team4 min read

AI-generated image: in the office of an industrial distributor, with warehouse shelving visible through a glass wall, an accounts payable clerk holds open a red folder with one supplier invoice and talks it through with her seated team lead; a stack of other invoices waits on the desk.

Insights

Which decisions are still mine after AI arrives?

When AI takes over part of a role, the transparency people need is about who decides what, not about strategy. We propose checking this before go-live: can the people affected walk through real cases and say which decisions are still theirs?

Amigdala Team6 min read

AI-generated image: hands open the service panel of a simple modular machine to adjust it, with a key left in the lock and a hand crank resting nearby as a manual fallback, on a warm beige background.

Insights

Who can change your AI system when the business changes?

The real test of an AI system often comes months after launch. We propose making it part of the handover: can the team that will own the system specify, judge and authorise a real change?

Amigdala Team4 min read