To promote TUI, the biggest tourism company in Germany, the very first bad weather competition was created. Rules were simple: the person who experienced the worst weather won a holiday in the Caribbean. To participate, people had to check-in their weather status on a dedicated app: the worse the weather was, the higher the score. In a short time, the app became one of the most downloaded apps in the App Store.
Salvatore Russomanno Role: Ideation, Copywriting & Production.
Siamo interessati a conoscere le vostre sfide, i vostri obiettivi e la vostra visione.
Che siate pronti per iniziare un progetto o stiate esplorando idee, incontriamoci e iniziamo a parlare di qualcosa di straordinario da costruire insieme.
