Only fully-backed ideas make it at Subway. But, for those few gems that get produced, many more have to die. To demonstrate Subway's commitment to quality, we created a social media campaign where we showcased all the ridiculous, absurd, half-baked ideas that never made it to the end. To engage people, we encouraged them to submit their half-baked ideas. At the end of the contest, we selected a winner, and 3D-printed their invention.
Salvatore Russomanno Role: Creative Direction, Ideation, Copywriting & Production
Siamo interessati a conoscere le vostre sfide, i vostri obiettivi e la vostra visione.
Che siate pronti per iniziare un progetto o stiate esplorando idee, incontriamoci e iniziamo a parlare di qualcosa di straordinario da costruire insieme.
