Sallos, a German licorice brand renowned for its extra strong taste, offers a unique experience where tasting one is a gamble: you either like it or not! To effectively convey this challenging sensation, Rat Roulette was created – the world's first live streaming casino entirely operated by rats. This digital stunt was launched on Sallos' social channels and received an overwhelming response. On its first day online, it attracted 80K unique visitors, becoming a tremendous success.
Salvatore Russomanno Role: Ideation, Copywriting & Production
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