The goal was to portray the essence and excellence of Cantina Privata Bocchino's new product line through engaging narratives. Paolo Trimani and Piero Alciati were chosen as protagonists due to their expertise and passion for Italian wine and gastronomy. The concept aimed to create an emotional connection with the audience by highlighting their stories and their profound connection with the brand.

Samuele Franzini, an experienced filmmaker, and founding partner of Amigdala, directed and edited the short films. With meticulous attention to detail, he captured the essence of Paolo Trimani's ancient wine cellar and Piero Alciati's gastronomic journey, also inside Università del Gusto.

The films portrayed the meticulous craftsmanship, heritage, and dedication that went into producing Cantina Privata Bocchino's new product line.

The short films captivated viewers through compelling storytelling and stunning visuals, evoking a sense of admiration and desire for the brand's offerings.

The short films immersed viewers in the world of Cantina Privata Bocchino, offering a glimpse into the dedication and passion of Paolo Trimani and Piero Alciati. Their stories unfolded as they shared their knowledge and experience, highlighting the unique qualities of the brand's products.

Through masterful cinematography, viewers were transported to the wine cellar and restaurant, experiencing the richness of flavors and the artistry of the culinary world. The films celebrated excellence, tradition, and the pursuit of perfection, inspiring audiences to appreciate the craftsmanship behind Cantina Privata Bocchino's offerings.

The collaboration between Armando Testa and Samuele Franzini resulted in two short films that effectively conveyed the brand's message and resonated with the audience. The films showcased Cantina Privata Bocchino's commitment to excellence and their dedication to preserving Italian culinary traditions. The emotional connection established through the stories of Paolo Trimani and Piero Alciati fostered a deeper appreciation for the brand and its products.

The short films garnered positive feedback, generating interest and enthusiasm among wine and gastronomy enthusiasts, ultimately contributing to the success of Cantina Privata Bocchino's new product line.

The partnership between Armando Testa and Samuele Franzini exemplifies the power of storytelling and visual craftsmanship in conveying the essence and excellence of a brand.

The short films created for Cantina Privata Bocchino successfully captured the passion, heritage, and dedication associated with their new product line.

Through engaging narratives and stunning visuals, the films inspired audiences, fostering a deeper connection and appreciation for the brand's offerings.

This case study highlights the impact of compelling storytelling and expert filmmaking in elevating a brand's message and resonating with its target audience.