Company
ByteDance Ltd.

‍

‍Size
Large Enterprise

‍

‍Partners
Direct Client

‍

‍Country of collaboration
EMEA, USA, APAC excluding China)

Challenge

‍Enterprises and creative agencies are under increasing pressure to deliver personalized digital experiences to their customers. However, many lack access to advanced AI-driven technologies that can help them optimize customer engagement, personalize content, and scale their digital strategies effectively. Additionally, businesses outside of China face challenges in adopting cutting-edge tools that have driven the success of platforms like TikTok, further limiting their ability to compete in global markets.

‍

Solution

‍Amigdala has partnered with BytePlus, the global enterprise arm of ByteDance, to offer creative agencies, enterprises, and tech studios the ability to implement the powerful AI and data analytics technologies that drive TikTok’s success. Amigdala CEO is a partner in the global team of BytePlus, based in London, to speed up business development activities to create the first success stories in new markets and offer these tools to creative studios, large companies and global agencies.

‍

This partnership accelerates BytePlus’s market entry outside of China, providing businesses access to:

• AI-driven recommendation engines to enhance customer engagement and retention.

• Real-time data analytics for campaign optimization and content personalization.

• Advanced AI/AR and Video content creation tools that empower agencies to deliver innovative, immersive experiences for their clients.

By leveraging Amigdala’s deep industry connections and BytePlus’s cutting-edge technology, enterprises and agencies now have the opportunity to accelerate their digital transformation:

‍• Faster market entry Businesses outside of China can now access BytePlus technologies through Amigdala’s network, shortening the time-to-market for these transformative solutions.

‍• Increased customer engagement AI-powered personalization tools lead to a significant increase in user engagement, optimizing content delivery and improving customer retention.

‍• Empowering creative agencies Agencies and tech studios can now offer their clients the advanced tools needed to create next-generation digital experiences, increasing value and innovation in their projects.