From the campaigns with a considerable expenditure, we achieved a significant return on ad spend (ROAS) and a substantial increase in direct sales. This success was attributed to a strategic approach of positioning our ads to consistently appear at the top of search results, surpassing competitors (marketplaces) selling the Coppola brand.
During the period, there was a significant improvement in performance with a higher conversion rate of 40.37%. The Google Ads campaigns played a crucial role in achieving this success. Additionally, there was a notable increase in organic searches in the online shop, resulting in a positive impact on overall results when compared to the previous period.
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