Driven by the objective to establish a strong connection with customers and visitors, 3M conceptualized the Customer Innovation Center as a digital journey. The center was designed to foster a dynamic and interactive relationship between 3M hosts and guests, allowing for a personalized and engaging experience. The microcosmos concept formed the foundation of the center, organizing products and technologies into multimedia environments that showcased their applications within different industries.

At the 3M Customer Innovation Center, guests are taken on a technological experiential journey. Through interactive displays, cutting-edge visuals, and hands-on activities, visitors have the opportunity to directly touch and test 3M's diverse range of products and technologies. Each multimedia environment is carefully curated to highlight the innovation and versatility of 3M solutions, fostering a deeper understanding of their real-world applications. From healthcare and transportation to manufacturing and consumer products, guests gain insights into the impact of 3M's technologies across various industries.

The Customer Innovation Center serves as a meeting point for 3M's customers, the public, and partners, encouraging collaboration and the exchange of ideas. It provides a space for guests to interact with 3M experts, fostering dialogue and the exploration of potential solutions for specific challenges. The center also acts as a platform for product demonstrations, allowing visitors to witness the capabilities and benefits of 3M's technologies firsthand. By facilitating direct engagement, the center strengthens relationships and enables fruitful collaborations between 3M and its stakeholders.

The 3M Customer Innovation Center plays a vital role in driving customer-centric innovation. It serves as a source of inspiration, showcasing the extensive capabilities of 3M's products and solutions. By providing guests with an immersive and hands-on experience, the center enables them to envision the possibilities and potential applications of 3M technologies in their own industries. This interaction sparks new ideas, collaborations, and opportunities, positioning 3M as a trusted partner for innovation.

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The 3M Customer Innovation Center at the Pioltello headquarters in Italy stands as a testament to 3M's commitment to innovation, collaboration, and customer-centricity. By offering a technological experiential journey, the center provides a platform for customers, the public, and partners to explore and engage with 3M's diverse range of products and technologies. Through this interactive experience, visitors gain insights into the practical applications of 3M solutions and are inspired to embrace innovation in their own endeavors. The 3M Customer Innovation Center serves as a catalyst for creativity, collaboration, and meaningful partnerships, further strengthening 3M's position as a global leader in innovative solutions.