Amigdala’s holistic approach—spanning innovation, user experience, business development, and execution—helped Wyth transform from an early-stage idea into a thriving, revenue-generating company.
The Wyth venture was built within Amigdala in March 2020. After a rapid design and validation phase, the company gained immediate traction, securing paid projects based on just the Figma prototype. By June 2020, Amigdala formally incorporated Wyth SA, and the journey to scale began.
Wyth faced its first major challenge in mid-2020 when it secured a pivotal contract to serve as the platform for the first large-scale paid streaming concert in Italy during COVID-19. Heroes event, led by Live Nation, Friends and Partners, and Vivo Concerti, aimed to raise funds for live music workers affected by the pandemic. Wyth had just two months to build the full platform, including its go-to-market strategy, business model, pricing, and product-market fit—all in a competitive and crowded market space.
The launch event served as the perfect showcase of the platform’s potential, but Amigdala’s focus extended far beyond the event itself. We guided Wyth in:
• Crafting a sustainable business model, identifying revenue streams, and building a long-term growth strategy.
• Developing a go-to-market approach that positioned Wyth as an innovative leader in virtual and hybrid experiences for enterprise, education, and cultural institutions.
• Building a strong product-market fit by refining the platform’s features, value proposition, and pricing to match the needs of key industries.
Amigdala’s support helped Wyth achieve remarkable growth:
1. $1M+ in revenue in the first 18 months.
2. Closed a $2M pre-seed funding round 24 months after incorporation.
3. Acquired 43 clients across 9 European countries, including renowned brands such as BMW, Unilever, Novartis, ABI, Locarno Film Festival, and 24 Ore Business School.
We’d love to learn more about your challenges, goals, and vision. Whether you’re ready to start a project or just exploring ideas, let’s connect and create something extraordinary together.
