Six years of SKY ARTE HD Brand Experiences
Amigdala partnered with SKY Arte HD to position the brand to deliver interactive cultural experiences that engage art lovers through immersive technology.
Case Study
Brand
Sky Arte HD
Industry
Broadcasting / Arts & Culture
Country
Italy
Size
Large Enterprise
Partners
Direct client
Projects delivered
8
Business
Sky Arte HD is an Italian thematic television channel owned by Sky Italia, focusing on art, design, and culture. It offers a variety of programming that includes documentaries, films, and series dedicated to various artistic disciplines.
Amigdala founders Samuele Franzini and Mattia Bloise has partnered with Sky Arte HD since 2013 to bring cultural projects to life through innovative digital and physical experiences. From interactive installations to immersive events, our collaboration has spanned across multiple projects, amplifying audience engagement and artistic expression through cutting-edge design and storytelling.
Projects

SKY Arte HD
Sky Arte Festival
Media, Entertainment & Lifestyle
Education & Institutions
The game as an element of cultural regeneration for our video mapping in Rione Sanità, Naples.
>

SKY Arte HD
SKY Arte first Anniversary
Media, Entertainment & Lifestyle
SKY Arte first Anniversary
>

SKY Arte HD
Shit And Die Party Artissima
Media, Entertainment & Lifestyle
An Epic Party for the Maurizio Catellan collective during Artissima, hosted by Sky Arte
>

SKY Arte HD
Mozart In The Jungle
Media, Entertainment & Lifestyle
A video installation to celebrate the launch of the first series of Mozart In The Jungle on Sky Arte HD
>

SKY Arte HD
Master of Photography
Media, Entertainment & Lifestyle
A scenography of light projected on the architecture of the Villa Medici in Rome
>

SKY Arte HD
Codalunga - Sky Arte Opening
Media, Entertainment & Lifestyle
For the opening of Nico Vascellari's first personal exhibition in Rome, we create a media installation on the facade of the "Aula Bunker". Inside the location, other video projections completed the scenography for the party and for the video launch
>

SKY Arte HD
B.O.Y.S. | Design Week 2015
Media, Entertainment & Lifestyle
For the furniture fair in 2015 we interpreted the presence of SKY Arte HD in Souvenir de Milan with an installation that allowed the performance of 5 artists in as many live evenings.
>

SKY Arte HD
Franco Battiato at Hangar Bicocca for Sky Arte HD
Media, Entertainment & Lifestyle
We design a media installation inside the 'Sette Palazzi Celesti' by Anselm Kiefer to celebrate the exclusive concert of Franco Battiato with the Ensemble Symphony Orchestra.
>
Problem
Sky Arte HD, a leader in broadcasting high-quality cultural content, needed a partner to elevate its visual storytelling and audience engagement. The channel required a creative team capable of designing immersive experiences that would resonate deeply with art lovers and the general public alike. The challenge was to create campaigns that were as unique and varied as the programming on Sky Arte HD itself—blending high culture with a modern, engaging visual narrative.
Solution
Amigdala founders joined forces with Sky Arte HD to create a series of visually captivating projects. Through a deep understanding of the audience and the channel’s mission, Amigdala brought bold ideas to life. From anniversary celebrations to major art events, the partnership spanned diverse projects that highlighted both creativity and strategic execution. Our collaborative approach included crafting brand activations, live experiences, and digital content that resonated with Sky Arte’s ethos of bringing art into the public eye.
Impact
Through our collaboration with Sky Arte HD, we succeeded in creating a series of immersive and impactful cultural events that not only captured the imagination of diverse audiences but also reinforced Sky Arte’s position as a leading arts channel. Each project brought a fresh, engaging perspective, helping the brand stay relevant and innovative in the fast-paced world of art and culture.

Is Your Brand Facing These Engagement Challenges?
- Struggling to retain fan or audience attention?
- Needing to bridge physical and virtual experiences?
- Unsure how to engage fans consistently across channels?
- Trying to build deeper fan loyalty and engagement?
Associates & Partners Involved
Samuele Franzini
Mattia Bloise