Positioning SKY ARTE HD Brand through Art, Design & Technology

Amigdala partnered with SKY Arte HD to position the brand to deliver interactive cultural experiences that engage art lovers through immersive technology.

Case Study

Brand
Sky Arte HD

Industry
Broadcasting / Arts & Culture

Country
Italy
Size
Large Enterprise
Partners
Direct client
Projects delivered
8
Business
Sky Arte HD is an Italian thematic television channel owned by Sky Italia, focusing on art, design, and culture. It offers a variety of programming that includes documentaries, films, and series dedicated to various artistic disciplines.

Amigdala founders has partnered with Sky Arte HD since 2013 to bring cultural projects to life through innovative digital and physical experiences. From interactive installations to immersive events, our collaboration has spanned across multiple projects, amplifying audience engagement and artistic expression through cutting-edge design and storytelling.

Problem

Sky Arte HD, a leader in broadcasting high-quality cultural content, needed a partner to elevate its visual storytelling and audience engagement. The channel required a creative team capable of designing immersive experiences that would resonate deeply with art lovers and the general public alike. The challenge was to create campaigns that were as unique and varied as the programming on Sky Arte HD itself—blending high culture with a modern, engaging visual narrative.

Solution

Amigdala founders joined forces with Sky Arte HD to create a series of visually captivating projects. Through a deep understanding of the audience and the channel’s mission, Amigdala brought bold ideas to life. From anniversary celebrations to major art events, the partnership spanned diverse projects that highlighted both creativity and strategic execution. Our collaborative approach included crafting brand activations, live experiences, and digital content that resonated with Sky Arte’s ethos of bringing art into the public eye.

Impact

Through our collaboration with Sky Arte HD, we succeeded in creating a series of immersive and impactful cultural events that not only captured the imagination of diverse audiences but also reinforced Sky Arte’s position as a leading arts channel. Each project brought a fresh, engaging perspective, helping the brand stay relevant and innovative in the fast-paced world of art and culture.

Impact

Through our collaboration with Sky Arte HD, we succeeded in creating a series of immersive and impactful cultural events that not only captured the imagination of diverse audiences but also reinforced Sky Arte’s position as a leading arts channel. Each project brought a fresh, engaging perspective, helping the brand stay relevant and innovative in the fast-paced world of art and culture.

Is Your Brand Facing These Engagement Challenges?

- Struggling to retain fan or audience attention?
- Needing to bridge physical and virtual experiences?
- Unsure how to engage fans consistently across channels?
- Trying to build deeper fan loyalty and engagement?
BRAND
SKY Arte HD
CLIENT
SKY
Competences
Strategy, Consulting & Services
Concept, Design & Execution
Audience Engagement & Retention
Associates & Partners Involved
Samuele Franzini
Mattia Bloise

Awards

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