To promote TUI, the biggest tourism company in Germany, the very first bad weather competition was created. Rules were simple: the person who experienced the worst weather won a holiday in the Caribbean. To participate, people had to check-in their weather status on a dedicated app: the worse the weather was, the higher the score. In a short time, the app became one of the most downloaded apps in the App Store.
Salvatore Russomanno Role: Ideation, Copywriting & Production.
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