AMIGDALA
Piazza Sempione Interactive Fashion Show

PIAZZA SEMPIONE

BRIEF

On the occasion of the presentation of the brand's autumn-winter collection, we were entrusted with the task of animating the space with a vivid and dynamic visual scenography that evolved during the evening.

EXPERIENCE

The innovative element that characterized the mapping show on the walls of the location was the content control mode. We have in fact designed a system by which the models themselves interact and animate the contents with an architecture of RFID tags inserted in their shoes. In essence, when the models were positioned on the cubes, arranged to allow the public to admire the dress, a reader read the data present in the tag and sent specific contents to play. An unprecedented and spectacular show in which the movement actively interacted with the visuals that defined the interior.

Client
Piazza Sempione

Agency
Souldesigner

We did
Creative Direction, Content Production, Video Production, Experience and Event Direction

GET IN TOUCH

AMIGDALA

+41 91 923 40 40

Book a Digital Presentation here

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.