NC Digital Awards 2017
🥈 Altre soluzioni digitali
ADCI awards 2017
🥈 Promo & Activation
NC Awards 2018
🥇 Packaging & Design
🥇 Comunicazione sul punto vendita
Danone wants to reaffirm its leadership in the light yogurt market and in particular in the casting segment. It was requested to carry out an activity that made the lightness, the main value of the Danone brand, tangible through the creative use of the store as a media.
In the yogurt aisle, some jars soar more than all the others, literally. Thanks to a special display with buffers, Vitasnella Greek jars float in the air, literally standing above competitors and attracting the attention of customers. From the collaboration between Danone, Young & Rubicam, Kinetic and Souldesigner Grab The Lightness was born of Vitasnella, an activation of shopper marketing aimed at engaging the consumer at the point of sale with an unconventional approach.
Chief Creative Officer
Jacopo Attardo, Marco Panareo, Paolo Pollo
Paolo Austero, Giovanna Mochetti
Maria Vittoria Apicella
Kinetic Head of Innovation
Creative Technology Partner